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Sandler Repositions Brands

Nonwovens producer unveils new motto, redesigned website

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By: Karen McIntyre

Editor, Nonwovens Industry

Sandler has repositioned its corporate and employer brand. Under its new motto, Shaping Sandler, the company Sandler has completely revamped its brand presence in recent months. Now, the refined corporate and employer branding is celebrating its premiere, giving a new look to more than 140 years of expertise in nonwovens production. The color scheme and design elements reflect the goals, values and commitment of the nonwovens manufacturer. A newly formulated purpose positions Sandler as a partner for products that make everyday life more comfortable.
 
Along with the new brand, the company is also presenting a redesigned website where users can learn about the Sandler Group, career opportunities with the nonwovens manufacturer and Sandler nonwovens and solutions for their specific industries. The coming months will see a continuous refinement of the site, offering a journey into the Sandler product and brand world under the new domain www.sandler-group.com.  
 
Sandler is also implementing the new look for its corporate and employer brand on its social media channels and is looking forward to engaging in conversation with users – about the new brand identity, careers at Sandler, topics that move the industry, and about enthusiasm for products that make life more comfortable – with every single fiber.
 

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